Who Helps Upriver?

   Through its Affiliate network, Upriver Studio connects a variety of marketing
services beyond its own specialties based on client need.

Services
Brand Strategy
      Positioning
      Concepting
Communications
      Planning
      Budgeting
Media
      Planning
      Buying
Products
      Brand Management
      Experience Management Systems
      Marketing Communications Plans
      Media Plans

Affiliate Profiles

Kim Fox, Owner, Fox Marketing, Inc
   Kim is a proven leader with two decades of marketing, advertising and promotional experience. She has strong strategic planning, organizational skills and extensive experience in helping companies build brands and effective communication programs.

   She most recently served as the Director of Marketing for The Litchfield Company. Since 1994, Kim’s primary role was to direct the marketing team efforts with strategic and integrated planning. She developed and managed the in-house agency for the company. Her responsibilities included research, branding, advertising, public relations, collateral, and promotion/event execution for all sales centers, resort communities, residential product, recreational amenities including private golf club and harbor marina, commercial offerings, and re-sales for any property developed and/or sold by The Litchfield Company.

   Prior to The Litchfield Company, Kim served in Account Management and Production Management positions for two advertising agencies:  Davis Advertising (1989 – 1992) in Charleston, South Carolina and FKQ Advertising (1992 – 1994) in Clearwater, Florida. Her client industry list ranged from real estate, financial institutions, and restaurant/hospitality to business-to-business.

   Previously, she served as Director of Marketing for Briarcliffe Mall (1986 – 1989- currently named Colonial Mall) of Myrtle Beach, South Carolina and Advertising/Public Relations Director for Litus Corporation, a local real estate developer. In both positions, Kim was responsible for all branding, planning, advertising, public relations, collateral, promotions, special events, etc.

   Kim is also very active in the community. Currently, she is a board member for the Georgetown County Visitors Bureau and the Pawleys Island – Festival of art and music.She is a member of All Saints Church, Pawleys Island.

   Kim earned her B.A. in Mass Communications from the University of South Florida and gained retail marketing knowledge from the International Council of Shopping Centers/Marketing Institute.  She is a graduate from the Chamber of Commerce leadership program - Leadership Grand Strand IX (1989).

   In 1980, Baker entered the world of professional photography. After moving to the Charleston area in 1981, he answered the call of a variety of clients to do color and black and white work. As a result of this vast experience through the years, Baker is equally as comfortable and skilled at shooting a portrait on location for use in a corporate brochure as he is shooting a piece of raw land for a developer or a product shot in his studio.

   Over the last decade, Baker embraced digital photography – incorporating his trained eye, experience, and talent with the latest technology. While he still uses film when a situation demands it, he likes the control that today's technology brings to his profession, as well as the instant gratification it affords his clients.

   Technology has also allowed Baker the opportunity to delve into fine art photography. Inspired by the magnificent South Carolina Lowcountry and its varied lifestyle, he now offers images, including panoramas, for framing. Using an in-house, high-end Giclée printer, Baker can now control the color and quality of his own fine art reproductions.

   The I. Wilson Baker Photography Studio is located at 1094 Morrison Dr. in downtown Charleston, S.C. For information, please call (843) 577-0828.